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When Comcast's G4 Media acquired TechTV and merged it with G4 in 2004, a second theory emerged, which suggested that Comcast's actual motive was to lower TechTV's value, and ultimately its asking price. At the time, some viewers speculated that this was done to eliminate a competitor to the Comcast-owned G4. In late 2001 and early 2002, many Comcast cable systems dropped TechTV from their channel lineups. 2003 saw the introduction of several new shows (such as Performance, Robot Wars, and Unscrewed with Martin Sargent). Dvorak from the original ZDTV launched in May 1998) and AudioFile (a show for digital music enthusiasts launched in August 2000) were canceled, with its hosts being absorbed onto other network programs.
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In 2002, Silicon Spin (an opinion forum hosted by PC Magazine editor John C. In the spring of 2002, TechLive was cut further into just one thirty-minute daily news magazine show, with a focus less on tech news and more on how technology changed people's lives.īeginning March 15, 2001, TechTV experienced repeated layoffs. In November 2001, following a massive round of layoffs, TechLive was divided into three one-hour shows. The show, which catered to day traders and business types, never caught on with TechTV's audience. Soon, TechTV made a huge commitment to enter into live broadcasting when it launched a nine-hour experimental news program called TechLive in April 2001.
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On September 18, 2000, ZDTV was renamed TechTV, and a new on-air strategy was announced along with several new series including the music-technology series, AudioFile. However, a new name was already being worked on.
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In July 2000, it was announced that ZDNet would be acquired by CNET, placing ZDTV in the awkward position of using the initials and logo of a company that soon would belong to its main TV programming rival.
īeginning on Saturday August 1, 1998, ZDTV was broadcast in its native San Francisco, when the channel struck a deal with DirecTV to become available on Channel 273, via the providers' satellite dishes. The deal (which permitted Vulcan to temporarily continue using the "ZD" initials and "red diamond" logo) was worth approximately $204.8 million.Īn early adopter of ZDTV was Charter Communications (also owned by Paul Allen at the time), which began carrying the channel in Newnan, Georgia in July 1998. In November 1999, Vulcan purchased the remaining two-thirds in a transaction that was completed on January 21, 2000. Vulcan Ventures first invested in ZDTV, a network that supplemented content from Ziff-Davis' computer and technology based print publications (at the time including PC Magazine, MacWEEK, and eWEEK), in November 1998, acquiring a one-third interest from Ziff-Davis. The channel launched on Monday May 11, 1998, on cable systems in Las Vegas, Detroit, parts of Georgia near Atlanta and parts of Maine. Ziff Davis chairman and CEO Eric Hippeau cited the increasing presence of computers in cable television homes and workspaces as motivation for filling the niche of programming about computers, saying "This is a huge audience and it will only get bigger". The channel had 11 initial charter advertisers, including IBM, Gateway 2000, Microsoft, and Charles Schwab. Children's programming was also planned for the weekends.
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Projected programming for the channel included talk shows on the impact of technology, business-oriented shows evaluating investments in high-tech stocks, and reviews of software and hardware. The publisher put $100 million behind the project and planned to debut the channel, titled ZDTV, in early 1998. On May 6, 1997, computer magazine publisher Ziff Davis announced its plan to launch a 24-hour interactive cable network specializing in computers and the Internet. The offices were located at 650 Townsend Street, 94103, and the studios, of which there were two, were located at 535 York Street, 94110. A focus on personality-driven product reviews and technical support made it a cultural hub for technology information worldwide, still existing today online through its former hosts' webcasts, most notably the TWiT Network. At the height of its six-year run, TechTV was broadcast in 70 countries, reached 43 million households, and claimed 1.9 million unique visitors monthly to its website.
In 2004, it merged with the G4 gaming channel which ultimately dissolved TechTV programming. TechTV was a 24-hour cable and satellite channel based in San Francisco featuring news and shows about computers, technology, and the Internet.
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